
Written by Haider Saleem
Journalist and Political Analyst | LinkedIn / X
1. What Shopify Does
Founded in Ottawa in 2006, Shopify provides a cloud-based e-commerce platform enabling businesses of all sizes to:
- Create and customise online stores.
- Process payments through its integrated Shopify Payments service.
- Manage orders, inventory, shipping, and customer relationships.
- Sell across multiple channels, including websites, social media, physical shops, and marketplaces2.
Shopify is now one of the largest e-commerce platforms globally – second only to Amazon in transaction scale – but differs in its focus on empowering independent brands rather than selling products directly3.
2. Q2 2025: A “Blowout” Quarter
Shopify’s second-quarter results were stronger than analysts expected:
- Revenue – Up 31% year-on-year to $2.68 billion, beating Wall Street’s $2.55 billion forecast4.
- Gross Merchandise Volume (GMV) – Increased 31% to $87.84 billion, reflecting robust merchant sales4.
- Net Income – $455 million, with a free cash flow margin of 16%4.
- Geographic performance – Growth was strong across all merchant segments, with notable acceleration in the U.S.5.
The company has also expanded its AI-powered tools to help merchants design storefronts, create product images, and manage sales data more efficiently5.
3. Growth Strategy: Beyond North America
Shopify’s expansion is increasingly global. Bloomberg Intelligence notes that it has gained greater e-commerce market share outside North America by attracting larger merchants6.
According to CFO Jeff Hoffmeister, even under tariff pressures, merchants – both large and small – have remained resilient. Many have even raised prices without losing demand5.
This pricing power, combined with AI integration and a diversified customer base, helps Shopify stay competitive against Amazon Marketplace, MercadoLibre, and regional players in Asia and Europe.
4. Market Reaction: Canada’s Largest Company Again
The strong earnings pushed Shopify’s market capitalisation to C$275 billion, overtaking the Royal Bank of Canada6. This is not the first time Shopify has led Canada’s market cap rankings, but history shows the position can be brief – past giants like BlackBerry and Nortel later saw steep declines.Shares rose over 21% on the news, signalling investor confidence6. But with high-growth stocks, sharp reversals are possible if sentiment changes.
5. Valuation: Growth at a Premium
Shopify’s momentum is strong, but its valuation is demanding:
- Trailing P/E ratio: ~83x earnings7.
- Price-to-Free-Cash-Flow: Over 100x4.
- Market cap: Around $194 billion7.
Comparisons:
- Amazon: ~45x trailing earnings, revenue growth in the low teens.
- MercadoLibre: ~60x trailing earnings, revenue growth in the high 20s.
Shopify’s combination of high multiples and high growth is unusual, but investors are paying for the expectation that it will sustain – or accelerate – this momentum.
Risks Analysts Are Flagging
While revenue growth remains impressive, profit growth is lagging:
- Operating profits rose 21% in Q2, compared to a 31% jump in revenue4.
- Q3 guidance:
- Revenue growth in the mid-to-high 20% range.
- Gross profit growth in the low 20% range4.
Potential headwinds:
- Tariff and trade policy changes.
- Intensifying competition from Amazon, MercadoLibre, and regional platforms.
- Slower consumer spending if economic conditions weaken.
6. Halal Investing: Shopify Passes Screening
According to Musaffa’s halal stock screening, Shopify is Shariah-compliant8. Under AAOIFI standards, compliance is assessed by reviewing:
- Debt levels (must not exceed 30% of market capitalisation).
- Interest-bearing assets (must not exceed 30% of total assets).
- Revenue from non-compliant sources (must not exceed 5% of total).
Shopify’s low debt ratio and focus on technology services – rather than prohibited activities – contribute to its compliance. While it currently meets these thresholds, halal-conscious investors should periodically recheck compliance status as financial structures can change.
7. Final Thoughts
Shopify’s Q2 2025 results show a company firing on multiple cylinders: revenue growth, global expansion, AI integration, and market leadership in Canada. For beginner investors, it’s an example of how strong earnings can drive big market reactions.
The key question for the months ahead: can Shopify keep delivering quarter after quarter?
Footnotes
- Bloomberg – “Shopify Shares Surge to Overtake Royal Bank as Canada’s Largest Stock”
- Yahoo Finance – Company Profile Shopify Inc
- Reuters – “Shopify delivers upbeat revenue forecast on resilient demand, shares surge”
- The Motley Fool – “Why Shopify Stock Just Exploded Higher”
- Reuters – “Shopify delivers upbeat revenue forecast on resilient demand, shares surge”
- Bloomberg – “Shopify Shares Surge to Overtake Royal Bank as Canada’s Largest Stock”
- Yahoo Finance – Valuation MetricsShopify Inc. (SHOP)
- Musaffa Halal Stock Screening – Shopify compliance status

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